About Us

We ensure authentic taste, hygiene, and health in every drop. Our passion lies in delivering goodness and purity to your family every day

- Who we are?

Where Freshness Meets Tradition – Experience the True Taste of Kashmir

Rooh-e-Jannat brings you farm-fresh, pure, and natural dairy products sourced directly from the lush green meadows of Handwara, Kupwara. Every drop is packed with the taste, nutrition, and purity your family deserves
Nestled in the serene landscapes of Handwara, Kupwara, Rooh-e-Jannat is more than just a dairy brand — it’s a promise of purity, freshness, and quality. Our journey begins in the heart of Kashmir, where healthy cattle are raised on natural feed to produce milk that’s nutrient-rich, creamy, and delicious
We use modern processing techniques combined with traditional Kashmiri practices to deliver products that are hygienically packed while retaining their natural goodness. From fresh cow and buffalo milk to curd, paneer, butter, and ghee, every Rooh-e-Jannat product carries the true taste of Kashmir

Nutrition

  • Promoting healthy and balanced eating habits
  • Offering nutrient-rich and wholesome choices
  • Supporting overall well-being through better food
At Rooh-e-Jannat, we deliver fresh, pure, and nutrient-rich dairy products packed with essential vitamins and minerals to support a healthy lifestyle and overall family well-being
Milk Products

Innovation

  • Driving growth with creative solutions
  • Adopting modern technology and trends
  • Continuously improving products and services
We blend traditional dairy practices with modern innovation, ensuring high-quality processing, eco-friendly packaging, and fresh products that meet the evolving needs of today’s consumers

Community

  • Building strong local connections
  • Supporting people and shared goals
  • Creating spaces for collaboration and care
Rooted in the heart of Handwara, we proudly support local farmers, empower families, and strengthen the community by promoting sustainable dairy farming and locally sourced products
11. Green Factory

Sustainability

  • Reducing waste and conserving resources
  • Promoting eco-friendly practices
  • Committing to a greener, healthier future
We are committed to eco-friendly practices, responsible sourcing, and minimal waste production to protect the environment while delivering fresh, natural dairy products to your table

MIssion

At Rooh-e-Jannat, our mission is to deliver pure, fresh, and high-quality dairy products to every household. We are committed to maintaining hygiene, authenticity, and great taste in everything we produce, ensuring our customers enjoy nutritious and wholesome milk, curd, paneer, and other dairy essentials that bring health and happiness to every family we serve

Vision

Our vision is to become the most trusted dairy brand in Handwara and across Kupwara, known for quality, purity, and customer satisfaction. We aim to innovate in dairy production, maintain sustainable practices, and expand our reach to ensure that every home has access to healthy, natural, and nutritious dairy products that inspire a better lifestyle

Core values

At Rooh-e-Jannat, we stand by our core values: Quality, Integrity, and Trust. We ensure uncompromised freshness, maintain strict hygiene standards, and prioritize customer satisfaction. Our commitment to community welfare, sustainability, and innovation drives us to deliver dairy products that are pure, safe, and healthy, making us a brand families can rely on every day

WHERE TO BUY
WHERE TO BUY
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